Welcome to next level living. You’re about to clear the mental chatter and program your mind to attract your ‘pinch me now’ life.

No doubts. No what-ifs. And no more starting over. (Feels better already, right??)

Irresistible Mind™

WARNING: The following will either trigger you or light the fire of possibility within you ⬇️⬇️

In just two years, I lost over 50 lbs of fat, received multiple dreamy job offers and speaking engagements ‘out of the blue’, created a personal brand, made the most meaningful friendships of my life, ignited my marriage, started a podcast, developed and trademarked a comprehensive mindset curriculum, and built a company founded on creating value while empowering others.

Sounds incredible…and I know you’re asking, “How, EXACTLY, did she do this?”

It all started with the question: How can I make change feel easy?

What started as a simple research question unfolded into the very foundation of my brand and my business.

😮 I can also tell you that I didn't:

Set goals based on targets (lbs on the scale, $$ in the bank, # of followers on socials)
Hold myself accountable to anything that felt like a ‘grind’
Punish myself for not sticking with something
Follow a specific plan or timeline
Obsess when things didn’t go well
Second guess my decisions
Drain my energy looking for problems
Doubt whether it would work

😍 What I did do:

Made the decision to always bet on myself
Discovered what I actually care about
Created a magnetic accountability system
Released my expectations of what should happen
Actively expanded my capacity to receive abundance and joy
Built new neural pathways to increase momentum
Prioritized the things that created satisfaction
Blew my own mind with what is possible

Let me roll it back to the start...

In 2019 I was on what was supposed to be a bucket-list dream trip to Bora Bora.

There I was, in my fancy over-the-water suite with a private swimming pool, killer view and vintage champagne to celebrate my birthday week. But instead of enjoying my time in paradise, I was miserable.

Self-conscious, self-critical and self-doubting. I was 48 and carrying so much extra weight.

Not just physical weight, but the emotional weight of someone who was desperate to find answers.

This was the first time that I couldn’t drop the pounds, no matter what I tried. All the methods, the diets, and the plans that had always worked for the last 20 years just would not work, no matter how hard I tried.

I thought I was broken.

The tears started flowing as I turned to my husband and said, “I can’t keep feeling like this.” Always supportive, he sprang into solution mode. What do you need? What do you want to do? We’re going to FIX this!

I told him about yet another program that I wanted to try. There was this expert dietician in NYC who worked with executives, celebrities and high-profile clientele. I told him, “She will know what to do.”

Just one year later, I had regained the small amount of weight I lost following the 'expert' (along with a few more bonus pounds).

You see, I still wasn’t ready to bet on myself.

My mindset deteriorated from a place of despair to disgust. I shifted into what I call domination mode, absolutely determined to do whatever it took to lose the weight.

I went on yet another plan and started tracking my food. I was absolutely fixated on hitting a target number. I didn’t care what it took, I just kept cutting my calories until I finally hit the very top of the "healthy" weight range.

Even though I should have been happy, I was exhausted and full of doubt about how I was going to sustain this lifestyle. I knew I couldn’t keep going like this forever.

In that moment, I knew deep down I would only ever have two options:

Give up (again)
Find a way make this feel easy

I was finally ready to bet on myself.

That’s when my 1-year experiment began.

What if this didn’t have to feel like a battle?

What if this could actually feel compelling?

For one year, I lived like a camera crew was following me around, documenting and filming everything I did. Instead of looking for external solutions, I put my focus and attention on mastering my mindset.

I finally let go of having an “end” goal and devoted myself to developing a process to partner with my brain.

I mentally marked the date 365 days in the future, when I would open my amazing gift to myself. What would the year bring?

In terms of personal growth, that year ended up being the most monumental of my entire life.

I was doing my impossible thing. It was really working.

And for the first time ever, I knew the change was real.

Why? Because I had far surpassed any goal I would have ever set for myself.

Was it easy? Not always. BUT…when hard things came, I discovered a way to convert them into something my mind could embrace. To powerfully propel me rather than block me.

And I documented it all. Mostly because I geek out on how the brain works and I wanted to track and analyze everything I was learning. 🤓

I was obsessed. And still am, quite frankly.

Little did I know that year would spark the beginning of my signature program: Irresistible Mind.

Some people call this a quantum leap. I call it an undeniable identity shift. And it just keeps getting better and better.

"From now on, our priority is to make change so intriguing and enticing that your mind finds the entire process absolutely irresistible."

-Laura Weinrich, M.S., Creator of Irresistible Mind™

I AM READY!

What's it like to work with me?

If you take away just one thing from this page, let it be this universal truth:

Your result will always feel exactly like the path you took to get it.

You can have anything you want. But don’t you want to actually enjoy it when you get it? Don’t you want to be able to sustain it? Keep it? Even GROW it??

Ask yourself these key questions:

🤷‍♀️Are you not seeing the results you expect despite doing ‘all the right things’?

😓 Do you experience success and then decide it's either too hard to keep going, or settle for ‘good enough’?

👉 Have you found yourself criticizing others for achieving everything you desire (it must be nice to have her life!)?

💣 Do you suspect you’re secretly sabotaging your efforts each time you start to gain real momentum?

👀 Do you want to try again but wonder what everyone around you will think when you go on yet another program (and probably fail again)?

🔄 Has your life morphed into an endless cycle of obligations, responsibilities, and checklists?

🦄 Have you always felt like you were meant for more, but fear you’ll never connect with your true genius?

I’m here to tell you, without a doubt, it’s NOT a lack of motivation, commitment, or discipline that's holding you back.

What's really missing is the crucial element to any transformation: a partnership with your own mind. Until you unlock your personal programming guide, you'll remain in a constant battle — either wrestling with your thoughts and feelings, or worse, surrendering to them.

My work is different.

I believe magic lives at the intersection of identity, mindset, and energy.

💃 A rock solid identity is like having a personal honor code, custom-tailored to your values. It will bring you to the height of personal integrity.

🧠 A sound mindset will automatically filter out the thoughts and feelings that aren’t useful to your transformation, even when they’re true.

🧲 A personalized energy management system ensures that you spend your time and attention on things that bring you deep satisfaction and success, shifting you into the ultimate state of attracting your dream opportunities to you rather than pushing yourself towards what you think you want.

Inside Irresistible Mind™, we work on these concepts individually, but we master them collectively.

Unlocking just one or two will change your life, but combining all three will blow your mind.

No matter what you want, it's not about the number.

Not the number on the scale, not the number in your bank account, not the number on your tape measure, not the number of certifications or degrees you have, and not the number of people you know.

It's about releasing the obligation, the pressure, the forcing, the beliefs, and everything else you think you need to do and finally making space to receive the massive abundance that is waiting to flood your life.

I'm Ready!

What to Expect:

Full access to the Irresistible Mind™ curriculum, delivered via video modules as well as a personalized private podcast feed.

‼️NEW THIS COHORT‼️ Weekly coaching days inside our group app. Ask your questions, get Laura's eyes on your process, and receive feedback and guidance to navigate your energetic blocks and mental hurdles.

Benefit from 4 live group labs designed to update your mind's basic operating system, uncover hidden beliefs, eliminate thoughts that no longer serve your goals, and empower you to own your full potential. These transformational experiences will also be available within your private podcast feed so you can re-listen anytime you need a mental 'tune up.'

Each week, engage with brain assignments or reflections, following along in our customized guidebook designed to accelerate your progress. Plus receive personalized feedback from Laura to ensure you're on the right track.

Get more than a one-size-fits-all solution. Enjoy an individualized application approach, tailored to your unique human design, to ensure a strategy that resonates with you and achieves maximum results.

Never feel alone in your journey with access to our supportive group forum. Here, you will connect with peers to build new relationships and share your personal experiences.

Empower your transformation with specially designed audio files. Filled with positive programming and subliminal messaging, these tools will reinforce your progress, even when you're on the go.

Enjoy lifetime access to the course modules and materials. Anytime you want to update your authentic code, install a new identity or tap into a new layer of your energetics, you can easily refer back to the modules and recordings.

Ready to dive in and transform?

“These are not just words. These are the exact techniques and tools I used to revolutionize my life. I went from feeling stuck in an endless loop of self-doubt and frustration to owning my full potential, blowing past goals I'd once seen as impossible.” - Laura Weinrich, Creator

LET'S GO!

Curriculum Guide:

Your Brain 101

Learn the role of your brain (hint: it’s not thinking). Understand the primary function of your brain and the two learning pathways it utilizes. Harness this knowledge to initiate the process of transformational neural mapping.

Your Brain 201

Discover your brain as a data processor. This insight will help you recognize and leverage the power of bias to align your focus with your desires.

Core Beliefs

Whether you are conscious of them or not, your core beliefs serve as the programming code for your life. Problems arise when the standards we set don’t actually match this inner compass.

Identity

Learn how to choose and install an identity that resonates with your values and aligns seamlessly with your ambitions.

Daily Devotion

Set up your process for automatic success using strategic language that capitalizes on neurochemistry. You can develop standards so attractive they will literally pull you toward them, building momentum and integrity with every move.

You vs Your Mind

Learn how to short-circuit negative thoughts before they become beliefs. This week we introduce the tool that allows you to guide your brain towards creating neural networks that support your goals.

Frustration

Understand the critical role frustration plays in acquiring new skills. Use this knowledge to blow past 'The Quit Zone', cultivate resilience, and navigate the transformation process with pride.

Mindset

We review the latest science on mindset and how it impacts your body. Learn how your thoughts and beliefs trigger physiological responses. We also discuss how mindset can be pivotal in supporting your new lifestyle. Prepare to use perception as your superpower.

Play & Curiosity

Play is not just for children. Science shows us that a playful attitude and curious approach is the quickest way to build new pathways in your brain. Learn what triggers this powerful state (biochemically) and how this impacts your future cognitive potential.

Overcoming Overwhelm

The only moment that matters is the one you can control. Master techniques to manage overwhelm effectively and respond proactively to the signals your brain sends.

Unstick Yourself

Identify your personal patterns and easily spot when you’re off track to course correct before you lose momentum. We also discuss the ecology of mindset shifts (hint: sometimes a problem isn’t really a problem).

Owning Your Process

This is it. We take a wide-angle view of your life post-transformation. You have the foundation for lasting change. You have momentum. How can you ensure that this time will be different? What will it take to guarantee you never ‘start over’ again?